Samsung Electronics has once again been named the world’s fifth most valuable global brand, marking its fifth consecutive year in the top five, according to the latest report from Interbrand, a leading global brand consultancy that has published its Best Global Brands rankings annually for over two decades. This achievement reflects the growing recognition of Samsung’s brand strength across a wide range of industries, from mobile devices and consumer electronics to semiconductors, as it continues to deliver consistent innovation. According to Interbrand’s ranking, Samsung’s brand value reached 100.8 billion US dollars this year, a 5% increase over the previous year.
Samsung’s brand value has grown steadily thanks to its ongoing innovation in mobile devices with advanced AI features and expanded semiconductor capabilities across the industry. This achievement builds on Samsung’s ranking as the world’s 5th most valuable global brand last year as well.
Image: Samsung
“This recognition reflects our continued commitment to leading in mobile AI technology and expanding these advanced capabilities to more of our devices, giving even more consumers access to a smarter way of living,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics.
Interbrand’s evaluation methodology takes into account several key factors, including the following:
- Growth in on-device AI features across mobile devices with advanced AI capabilities
- Expanded access to AI-powered features for a broader range of users through affordable devices
- Strengthened investment in advanced semiconductor manufacturing capabilities
- Ongoing efforts to enhance sustainability initiatives across the global supply chain
Image: Samsung
Throughout 2024, Samsung continued to strengthen its position at the intersection of mobile devices and AI innovation, integrating advanced AI processors and AI upscaling technology across its Galaxy S24 series smartphones as well as its AI TV lineup and Bespoke AI home appliances. Samsung also worked to make its SmartThings ecosystem more seamless, expanding compatibility with third-party devices to deliver a more connected experience across its entire range of products.
Beyond mobile devices, Samsung’s continued strength across its Visual Display and Semiconductor businesses also contributed significantly to this year’s brand value growth, reinforcing its position as a leader across multiple industries. In 2024, Samsung’s brand recognition, as noted in Interbrand’s report, can be read in full via the Samsung Global Newsroom.