To celebrate Jin of BTS, the 21st century’s pop icon, and his first solo album Happy, released worldwide on November 15, TikTok has partnered with Jin to launch a new multimedia campaign called #HappyProject. This new immersive hub on TikTok, a leading platform for music discovery, lets fans and users around the world interact with each other and access exclusive content available only within the TikTok app.
The #HappyProject campaign includes a range of exclusive new experiences for fans to celebrate and enjoy Jin’s new album release.
- An exciting new in-app experience celebrating the release of Happy, discoverable by searching ‘Jin’ or ‘BTS’ on TikTok
- Missions that unlock a limited-time, exclusive profile frame for fans
- Exclusive videos, including a dance challenge video with J-Hope set to Running Wild
- A special livestreamed interview with Jin, viewable by following BTS, airing at 6:30 pm Myanmar Standard Time on November 19
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Surprises and other experiences for fans who comment ‘Happy’ on the exclusive videos
Image: TikTok
“I’m so happy to get to greet everyone again through TikTok. My album ‘Happy’ was created with the intention of bringing as much happiness to people as possible, so I hope everyone who listens to it will feel happy too. It’s an album that reflects my honest thoughts on what happiness means to me,” said Jin.
Since debuting more than a decade ago, BTS (@bts_official_bighit) has stood as one of the 21st century’s pop icons, breaking countless world records and becoming the fourth-largest artist account on TikTok. The group has amassed over 66.9 million followers and 1.4 billion likes from their official fandom, ARMY.
K-pop artists made up 50% of the most-viewed global artists in 2023, and K-pop has emerged as one of the fastest-growing genres on TikTok. The #kpop hashtag has generated 62.4 million posts and 662 billion video views.
Hashtags related to #jin have been used in 13.2 million posts, with 95 billion video views.