Social media has become a career path that’s no longer unfamiliar to most people. In Myanmar too, millions of people now use social media every day. Personal conversations and business communication alike increasingly happen through social platforms. As a result, social media has become an essential part of marketing for businesses of every kind.
In the past, marketing usually meant going out under the sun to talk to people about your company and your products, or holding press conferences — offline marketing, in other words. Since social media took off, though, “social media marketing” has become a career people are far more interested in, and one that keeps opening up new job opportunities.
After Facebook became popular in Myanmar, social media marketing started climbing the list of top careers from around 2016 onward. Today, no matter what kind of company it is, if it wants to do social media marketing, it will open at least a Facebook Page to communicate with customers and handle business there. Even the smallest online shops have grown successfully just through a Facebook Page. Businesses now routinely use social platforms to reach customers, share information, collect feedback, resolve problems, and post content that’s useful to their audience. That’s why digital marketing has become an indispensable marketing tool today.
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Because of this, companies are now actively hiring for social media marketing roles — managing Facebook pages, YouTube, LinkedIn, Pinterest, Instagram, Twitter and other platforms, boosting engagement on Facebook posts, and writing content that keeps customers interested. Agencies that offer these services on a contract basis have also sprung up in large numbers.
Social media work has also become a career for freelancers skilled in the field. Beyond cosmetics and beauty, freelancers write product and service content for fashion, travel, movies, music, games, and apps, manage Facebook pages, and work on SEO. Companies post these jobs with a set fee, and freelancers take them on as an actual career. This side of the freelance world is thriving too. In Myanmar, sites like chatesat.com and mmfreelancehub.com, which connect business owners and companies with freelancers, are good places to find social media freelance work.
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Plenty of websites and pages now write about social media, both internationally and here in Myanmar, and some sites offer free online courses on the subject. Facebook pages and websites dedicated to social media articles and know-how keep appearing too. A site like Google’s Digital Garage not only teaches courses but also provides a free certificate once you pass the final test. Studying these resources daily and building on your own experience is how you can grow into a skilled digital marketer.
Tin Zar Htet Htet Aung