TikTok and Luminate collaborate to release the latest Music Report

TikTok, in collaboration with Luminate a trusted source for entertainment data and research recently released their second Music Impact Report.

The Music Impact Report 2024 provides an in-depth analysis of TikTok’s influence on the music industry, highlighting the unique role played by both the app and its user community. The report examines data from Luminate metrics, TikTok analytics, and the Billboard Global 200 Chart, incorporating insights from both the U.S. and global markets.

The report explores areas such as music discovery, the value TikTok generates beyond its platform, music streaming, the impact of “super fans,” and the overall success of artists. It evaluates how TikTok and its user base support and amplify artists and the broader music business. A key takeaway from the report is that “TikTok is a driving force behind music discovery, monetization, and chart success.”

The report also features case studies on the success stories of superstars, emerging artists, and legacy musicians on TikTok including Chappell Roan, Sabrina Carpenter, Korn, and Alphaville detailing how the platform contributed to their popularity.

Some of the key global findings in the report include:

• TikTok creates value beyond its platform.
  Since launching the “Add to Music App” feature in 2024, users have added songs over one billion times.

• TikTok significantly impacts music streaming.
  Artists associated with TikTok generally experience higher annual streaming volumes than their peers. On average, TikTok-associated artists see an 11% weekly streaming growth rate compared to just 3% for other artists. For 96% of the artists studied, there was a clear correlation between their TikTok views and their overall streaming volume.

• TikTok influences chart success.
  In 2024, 84% of the songs that made it onto the Billboard Global 200 chart had already gone viral on TikTok before charting.

“It’s widely known that TikTok plays a crucial role in music discovery and the success of artists, but Luminate’s report dives deeper, offering more detailed insights,” said Ole Obermann, TikTok’s Global Head of Music Development. “It clearly shows how TikTok’s passionate user community helps artists and the music industry not only gain success but also unlock new revenue streams and added value.”

He continued, “Since launching the Add to Music App feature in 2024, we’ve seen over a billion song saves. We’ve also helped drive billions of streams across music platforms. TikTok’s impact on artists’ success is already significant and this is just the beginning.”

“We partnered with Luminate Insights to better understand how TikTok’s fanbase affects the broader music ecosystem,” Obermann added. “With TikTok’s proprietary audience data combined with Luminate’s global music analytics, the report presents a detailed and expansive picture of TikTok’s role in the industry covering everything from music discovery and artist success to the powerful support from our uniquely engaged users.”

Nick Lanzafame, Head of Research at Luminate, said, “At Luminate, we’re committed to providing reliable and objective data and insights for the entire entertainment industry. That’s why we’re honored to have been chosen to partner on this project. We’re proud to help highlight TikTok’s place in the music landscape.”