TikTok Introduces New Ways for Users to Discover Preferred Content and Video Creators

On TikTok, the For You feed is extremely important to the user experience, allowing users to discover new interests and helping creators build thriving communities. To further enhance this experience, TikTok has announced new features that let users customize their feeds and discover new creators. These include new ways to personalize content suggestions, improved keyword filters, and educational guides for optimizing the For You feed experience.

New Tools to Discover Preferred Content

The For You feed helps users discover videos and creators that match their interests. To offer more control over this discovery experience, TikTok is expanding a new feature called “Manage Topics.” This feature lets users select from over ten popular content categories—including art, travel, nature, and sports—to customize what is suggested on their feed.

While this setting does not remove content entirely, over time it can influence how often certain content types are recommended based on the user’s interests.

Introducing Smart Keyword Filtering

To help users better curate their video feed, TikTok has long supported keyword filters that allow users to limit content containing specific words. These filters are already being used to screen over 200 million keywords across global feeds.

Now, TikTok is rolling out a new AI-powered setting called “Smart Keyword Filters” that goes further by identifying and filtering related terms. It shows users which additional keywords are being filtered, and users can choose to add or remove any of them selectively.

As this feature becomes more widely used, TikTok expects it to improve in accuracy. In the coming months, the platform plans to increase the keyword limit to 200 and allow users to batch-select keyword groups for more efficient feed customization.

Empowering Through Education

TikTok has also released a new educational guide offering tools and tips to help users better understand and control how their feeds work—all in one place. This is part of TikTok’s ongoing commitment to transparency and user empowerment.

Included in this initiative are features that explain why certain content is being recommended, along with educational videos that have already garnered over 180 million views globally.

This centralized educational guide helps users learn how to shape their feeds and is part of TikTok’s continued effort to help people understand how the For You feed works. The guide includes explanations of why specific videos appear and features educational content that has already attracted more than 180 million views worldwide.