Ooredoo group launches new brand positioning
Ooredoo launched its new brand positioning and tagline – ‘Upgrade Your World.
In a fast-moving industry that thrives on innovation, Ooredoo’s new brand positioning reflects a future-proof, employee- and customer-centric narrative that forms the core of its corporate transformation strategy. Ooredoo Group’s new tagline is about enabling human progress, reflecting the company’s commitment to keeping improving, never standing still.
It is announced that ‘Upgrade Your World’ promises to keep moving customers and employees forward.
Aziz Aluthman Fakhroo, MD and Group CEO, Ooredoo, said: “This is a hugely exciting new phase for Ooredoo, and one to which we have all looked forward for some time. It is the continuation of our successful transformation program to embed a culture of continuous evolution in all aspects of our business, from improving the employee and customer experiences to ultimately improving value for our shareholders. Anchored to our ethos to enrich the digital lives of our customers, our new tagline ‘Upgrade Your World’ perfectly encapsulates our mission to place our people and customers at the heart of everything we do. It is also our promise to move them forward, enabling them to consistently be a step ahead of the curve anywhere they are.” 
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Ooredoo’s advanced networks are enabling the Internet of Things and Data Analytics through 5G – now available in Qatar, Kuwait, Oman, Maldives, and Indonesia. Ooredoo’s apps are providing a completely digital mobile experience, with Mobile Money apps offering a range of new services particularly to unbanked communities.
In recent years, Ooredoo launched a company-wide business transformation program, investing heavily in network upgrades, products, and people to deliver transformational digital experiences to customers wherever they want them online.
This led to a strong competitive performance in the markets in which the Group operates, resulting in great achievements and major milestones including enabling Qatar to be the first country in the world to launch a live 5G network in 2018.
