Rakuten Viber Business Accounts See Rapid Growth among Myanmar’s Small and Micro Businesses
Myanmar, one of the key markets of Rakuten Viber, has seen a tremendous 121% growth rate in Business Accounts for Small and Micro Businesses since they launched in the country in November 2024 with tens of thousands of conversations between users and local businesses happening every week nationwide. As of today, Rakuten Viber has also seen an 18% Year-on-Year increase in terms of Monthly Active Users (MAU), expanding the customer base entrepreneurs can connect with on Viber.
According to Rakuten Viber, over half of the Business Accounts in Myanmar are owned by Gen Z and Millennials (18 – 35 years old), with the most active business categories being Shopping, Beauty, Clothing and Electronics.
One of the local businesses that has seen considerable sales growth is HE Floral, a fancy & accessories business based in Mandalay, known for handcrafted bouquets and affordable, curated gifts. By leveraging Viber Business Account features, HE Floral has seen strong growth – a 40% boost in sales and a 66% rise in subscribers in February 2025 compared to the month before.
“Opening a Viber Business Account has resulted to smoother, faster and more personal conversations with customers. In addition to its user friendliness, we find the business insights provided by our Viber Business Account insightful. We can easily track several key metrics that is important to our business including reach, subscriber growth and average response time, helping us to improve our customer satisfaction and experience,” said Ma Ei Thinzar Kyaw, the Founder of HE Floral Fancy & Accessories.
Yangon-based Cover Link, a phone accessories wholesale & retail business, also managed to engage a wider range of their customer base thanks to Viber Business Account features. The businesses have successfully managed to increase sales by 30%, the number of subscribers by 50%, and reach by 24% in February 2025 than the previous month.
”We have experienced steady growth in our key metrics – Sales, Subscribers and Reach, since we started using our Viber Business Account. When it comes to phone accessories, it is important for our customers to view our products and designs before they purchase online. Our Viber Business Account enables us to display catalog items alongside the prices, which is convenient for us and our customers. I am looking forward to more innovative business solutions provided by Rakuten Viber in the future too,” said Ko Win Aung, the CEO of Cover Link Mobile & Accessories.
Driven by a commitment to simplify how small businesses connect with customers online, Rakuten Viber has launched its Business Account features across key markets worldwide in Q4 2024. With Viber Business Account, entrepreneurs can easily set up their business profiles, showcase up to 50 catalog items, and access a suite of marketing tools and business insights—all designed to help small businesses build stronger relationships with their customers and grow their presence online.
With Viber Business Accounts, local businesses can increase awareness through unique brand awareness by setting up public business profiles with details and showcasing their products or services including the names, prices, images and description. They can also consistently grow their sales through higher visibility and several marketing tools, while engaging their customers seamlessly through automated responses and business analytics functionalities.
Business Accounts are available to Viber users for free, and more exciting features will be added soon. Learn more about Viber Business Accounts here:
