TikTok and Luminate Collaborate to Release Latest Music Report
TikTok has recently collaborated with Luminate, a trusted entertainment data and research organization, to release the second Music Impact Report.
Music Impact Report 2024 analyzes the influence of TikTok on the music ecosystem, highlighting the unique role of the platform and its users. The report examines various data sources, including Luminate metrics, TikTok metrics, and the Billboard Global 200 Chart, covering both U.S. and global data.
The report evaluates TikTok’s impact on music discovery, external music value, music streams, super fans, and overall success in the music industry. It quantifies how TikTok and its users contribute to artists and the music business. The report concludes that “TikTok is a key driver of music discovery, monetization, and chart success.”
The study also highlights success stories of superstar artists, emerging talents, and catalog artists on TikTok, featuring names like Chappell Roan, Sabrina Carpenter, Korn, and Alphaville.
Key Global Findings from the Report
- TikTok creates value beyond its platform.
Since the launch of TikTok’s “Add to Music App” feature in 2024, over one billion song saves have been recorded. - TikTok positively impacts music streaming.
Artists associated with TikTok experience significantly higher annual streaming volumes than others. On average, TikTok-linked artists see an 11% weekly streaming growth rate, compared to just 3% for other artists. Additionally, for 96% of the analyzed artists, TikTok views strongly correlate with streaming volumes. - TikTok influences chart success.
In 2024, 84% of songs that entered the Billboard Global 200 had already gone viral on TikTok before charting.
Expert Insights
“Tiktok’s role in music discovery and artist success is already widely known. However, Luminate’s report provides deeper insights, particularly on how TikTok’s engaged user community drives artist revenue and success,” said Ole Obermann, Global Head of Music Business Development at TikTok.
He added, “Since launching the ‘Add to Music App’ feature in 2024, TikTok has facilitated over a billion song saves and billions of additional streams on music services. The impact on artists has been remarkable, and the most exciting part is that this is just the beginning.”
Nick Lanzafame, Head of Research at Luminate, stated, “By collaborating with TikTok’s audience data and our global music data, this report offers a comprehensive view of TikTok’s role in the music ecosystem. It covers music discovery, artist success, and the unique engagement of TikTok users. Luminate remains committed to providing the most trusted and unbiased insights for the entertainment industry, making us the perfect partner for this project.”
The full report can be accessed here:
Music Impact Report 2024.
