ATOM held a celebration ceremony on the afternoon of August 1, 2023 to award the grand prizes of its Toh Toh Topia campaign. During the 90-day campaign running from April to July 2023, 1.86 million ATOM users played the Toh Toh Topia series of 3D games on the ATOM Store app more than 70 million times combined, underscoring ATOM’s success in building popular games and engaging its customer base.
Image: ATOM
Players enjoyed the game series, which is built around the lovable Toh Toh cat character and features a variety of exciting adventure stages, while competing for prizes worth a combined MMK 353 million (353,000,000 kyats). Every time a Toh Toh Topia player successfully cleared a stage, they received an instant daily lucky draw reward on the spot, such as phone calls, SMS messages, or instant cash rebates. Players who completed all three stages of the game were also entered into a bi-weekly lucky draw for 30 winners of an iPhone 14 Pro Max and 30 winners of a one-kyat-weight gold prize.
In addition, everyone who completed all three stages of Toh Toh Topia received a Mega Grand Draw ticket. From among the 976,654 customers who received a Mega Grand Draw ticket, ATOM selected the top 100 winners using an electronic lucky draw system. The draw was livestreamed on ATOM’s Facebook page on July 17, 2023.
Image: ATOM
At the ceremony held at Junction City, ATOM awarded further Mega Grand Draw winners a total of 20 grand prizes: 10 one-kyat-weight gold prizes, four prizes of MMK 5 million, three prizes of MMK 10 million, two prizes of MMK 20 million, and one prize of MMK 50 million.
ATOM customers were able to play Toh Toh Topia on the ATOM Store app over ATOM’s own network without incurring additional data charges. During the campaign, ATOM customers received one free daily play of Toh Toh Topia, and could also purchase game packages from the ATOM Store app to play more.
ATOM continues to deliver top-tier entertainment experiences through highly innovative games and services. In August 2022, ATOM introduced the first game playable on the ATOM Store app, the Shwe Letto game. In September 2022, ATOM launched the first Toh Toh sidecar game featuring the Toh Toh cat, which was played more than 107 million times by 1.7 million ATOM users.
Image: ATOM
In 2022, ATOM also introduced Myanmar’s first gaming platform, Let’s Play Arena, offering more than 100 casual games, competitions, and a store for gaming accessories. Let’s Play Arena caters to users’ digital gaming needs, and thousands of players use the service every day.
The ATOM Store app can be downloaded from the Google Play Store, Apple Store, or from the ATOM website.