ATOM announced that it has donated 60 million kyats (60,000,000 MMK) to support flood-affected people in Bago Region. ATOM’s donation, focused primarily on basic food items, water purification tablets, and oral rehydration salts, is expected to directly benefit approximately 2,000 households in the flood-affected areas.
On October 7 and 8, 2023, heavy rainfall caused flooding in Bago Region in southern Myanmar. On Sunday, October 8, the Bago River rose above the danger level, prompting an announcement that thousands of people needed to be relocated to flood relief camps. ATOM staff, eager to share support across Yangon and Bago Regions, worked to ensure relief supplies were delivered quickly and effectively to those in need throughout Bago Region.
Image: ATOM
In times of natural disaster like this, ATOM continually strives to stand alongside its customers, no matter where they are, and to provide help wherever it’s needed. In light of this, ATOM will provide customers in the affected Bago Region as well as Hlegu Township in Yangon Region with 30 minutes of free ATOM-to-ATOM calls and 250 MB of free data every day for five days, from October 11 to 15, 2023. ATOM is urging people in flood-affected areas to stay close to their loved ones, to relocate to higher ground while flooding is ongoing, and to follow the information and guidance issued by the relevant disaster relief organizations.
“We at ATOM are deeply saddened for the people of Bago Region and local communities who have faced the impact of this flooding. We want to say that we stand together with those who have had to leave their homes because of the floods. We hope that ATOM’s support like this will provide real help to flood-affected people during this difficult time. We are continuously monitoring the situation and will continue to provide humanitarian assistance as needed,” said U Win Paing Kyaw, Deputy Chief Executive Officer of ATOM.
This donation is part of ATOM’s implementation of Humanitarian Care & Assistance, one of the key focus areas of its Corporate Responsibility program. Under this focus area, ATOM continually strives to support relief efforts during public health emergencies, unforeseen events, and other times of difficulty.
Additionally, in August 2023, ATOM donated 53.8 million kyats to provide relief supplies needed by flood-affected people in Kayin State and Mon State. That donation, which included basic food items, water purification tablets, and oral rehydration salts, directly benefited approximately 2,000 households in the flood-affected areas.
Over the one-year period from June 2022 to June 2023, ATOM allocated 1.7 billion kyats to community support initiatives under the three key focus areas of its Corporate Responsibility program: digital transformation of education and healthcare, social and educational development, and humanitarian care and assistance.