Samsung Electronics maintained fifth in Interbrand’s 100 Best Global Brands 2021

World’s leading tech giant, Samsung Electronics announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021 list announced by Interbrand, a renowned global brand consulting company, with its largest-ever brand value of USD 74.6 billion, a 20% increase compared to last year (achieving twice the average brand value growth rate among the top 100 brands in 2021).

Ever since Interbrand’s Best Global Brands was first published in 2000, Samsung has been proving a consistent growth in terms of brand value notably; starting from 43rd place in 2000 till reaching to 19th place in 2010 and successfully made within top-five ranking as 5th place in 2020 with a twelvefold increase from its initial indications. Photo Source http://samsung.com/mm

The company’s transition to a customer-centric management system dedicated to prioritizing customer experience and values, its ongoing efforts to sustainable development including various CSR campaigns, the launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the bespoke lineup of home appliances as well as technology leaders in the memory market, artificial intelligence (AI), 5G, automotive and robotics have played a critical role in Samsung’s this year surge.

Being a renowned brand consultancy for over 40 years, Interbrand has published the Best 100 Global Brands report annually by evaluating the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness. Photo Source http://samsung.com/mm

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on the image, economic footprint, talent development, gender equality, and social responsibility.

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