MPT and City Mart Holding Co., Ltd (CMHL) Announce Strategic Collaboration for Integrated digital and retail value for their customers

Myanmar’s leading telecommunications operator MPT, and City Mart Holding Co., Ltd (CMHL), the nation’s retail and grocery market leader, have entered a strategic collaboration including MPT and CMHL’s loyalty program collaboration and other business area.

This collaboration reflects both organizations’ shared intent to explore opportunities that connect digital services and retail platforms, with the aim of creating greater convenience, engagement, and value for customers over time. Through this integration, millions of customers across Myanmar will have access to enhanced lifestyle benefits, leveraging their loyalty rewards and products across CMHL’s retail network and MPT’s nationwide digital platform. Specific initiatives and implementation details will be announced in due course of time.

Image: MPT

U Myo Than, CEO of MPTJO, commented:  “As a brand deeply rooted in Myanmar, MPT is committed to more than just connectivity; we are focused on enriching the digital lifestyles of our 20 million customers. This strategic collaboration with CMHL allows us to extend the value of the MPT brand beyond the mobile screen and into the physical retail space. By integrating our loyalty ecosystems, we are making our services more accessible and rewarding, ensuring that MPT remains an essential partner in our customers’ daily lives. We are proud to work alongside a retail leader like CMHL to deliver innovation that truly moves Myanmar forward.”

U Phyoe Min Kyaw, CEO of CMHL stated as well that “At City Mart, we continuously look for ways to make City Rewards more relevant in our customers’ daily lives. This partnership with MPT represents an exciting opportunity to explore ways to connect retail and digital lifestyles through potential loyalty collaboration, with more details to be announced in the coming months.”

As a truly local operator, MPT is unwavering in its commitment to enriching customers’ daily lives and continually seeks new ways to provide attractive services nationwide. Thank you everyone for using MPT services as always. For more information about MPT, please visit MPT official website www.MPT.com.mm and chat with MPT’s Chatbot services at MPT4U App, Viber and official Webpage or dial 106 Call Center. Customers can check CMHL’s information by dialing to CMHL call center +95 (01) 523967~75.