Instagram to roll out new Pin Post Feature

Instagram announced that it’s launching the ability for users to pin up to three posts including photos or Reels, to the top of their profile grid.

The company says the new feature will give creators more flexibility to express themselves on their profiles. Instagram has been experiencing the pin post feature since April 2022. Following the announcement on Twitter, the feature will be rolled out globally to all users starting June 8.

Users can pin a post by navigating to a specific photo or Reel and clicking on the three dots in the top right corner and selecting “Pin to your profile.” Once you do so, the post will appear at the top of your profile grid.

Adam Mosseri, Head of Instagram said “Your profile is your space, so we’re looking for more ways to give you control over that experience.”

The ability to pin a specific post to your profile is a welcome feature for users who want to highlight their favorite posts that may have been buried somewhere farther down in their photo grid. Although users could previously highlight their story, they can now pin their post on top of their profile grid.