OPPO announces partnership with League of Legends for the 2020 World Championship (S10) and will release collaborative products

OPPO has announced today its partnership with the League of Legends World Championship 2020 (S10), as part of the company’s multi-year agreement with Riot Games, the publisher of the most-played PC game in the world.

Customized products will be launched including OPPO’s Find X2 League of Legends Esports: World 2020 Edition, as well as an IoT product, the OPPO Watch League of Legends Limited Edition. An official song as well as a collaborative music video will also be released as part of OPPO’s tribute to the 2020 World Championships.

The partnership this year is themed “Be the Legend”, an inspiration for gamers and OPPO users alike. League of Legends provides an opportunity for gamers to experience a “legend’s journey” by offering a unique environment and community to many around the globe. Gamers put in hours and hours of practice day and night to protect their “Nexus”, striving to become a real legend. This is what OPPO appreciates in LOL, the passionate and innovative spirit of the game and its players.Photo Source https://www.oppo.com/mm/

Similarly, OPPO’s team is in constant exploration mode, in pursuit of innovating and creating with the company’s values at heart. OPPO‘s products are always made with customer’s interests in mind including, of course, LOL fans. With this collaboration, OPPO has tailored its high-end Find series to characterize the individuality of its users and celebrate the victory of esports with them. OPPO encourages everyone with a young heart to discover their uniqueness, and create their own “legends”.

William Liu, the President of Global Marketing at OPPO stated: “As the first global smartphone partner of LOL Esports, OPPO looks forward to collaborating again with the brand and delivering customized high-end products to our users. LOL is not only an icon of esports, but it also shares values that OPPO believes in, which include always striving for excellence and creating unique experiences for its users. This spirit is echoed in OPPO’s Find series which aims to showcase the ‘out of ordinary’”.

Naz Aletaha, Head of Global Esports Partnership & Business Development at Riot Games said: “We are happy to partner with OPPO to bring our fans more high-tech products that are inspired by League of Legends Esports. Last year, we became the first esports league and global tournament to partner with OPPO, and we truly appreciate their passion for design and innovation. Together, we aim to bring more joy to our collective fans around the globe.” Photo Source https://www.oppo.com/mm/

As a consumer-centered brand, OPPO seeks to listen to and communicate with its users. In 2018, OPPO launched Find X in Louvre, France – the first step for OPPO in the European market. The phone was a reflection of OPPO’s finest design and technology back then, and it was regarded by the media as advancing the industry’s innovative and creative sides. Two years later, OPPO launched Find X2, a no-compromise 5G flagship made with one of the finest screens in the industry. OPPO never stops exploring; with this series and other smart devices, it will enable users to experience more.

With users’ needs always in mind and this latest brand collaboration with LOL Esports, OPPO hopes to communicate with global users in a personal way and will strive to continue to provide better products, services, and experiences.