OPPO and Roland Garros partner for the second year in a row, showcasing premium features at Roland-Garros 2020 with “Shot of the Night”

The 2020 Roland-Garros came to a close, with Rafal Nadal crushing world No.1 Djokovic to secure his trophy for an unprecedented 13th time at Roland-Garros. As the second year of its partnership with the Roland-Garros, OPPO, the Parisian grand slam’s first premium smartphone sponsor, warmly congratulates all of the athletes and organizers who made the event a safe and captivating tournament.

While this year’s tournament highlights such as the record-breaking feats of Rafal Nadal and Iga Swiatek captured the tennis world’s interest, OPPO secured a major landmark of its own with the Roland-Garros exclusive night experience, featuring the French star currently ranked eleventh worldwide in Men’s Singles, Gaël Monfils. Additional on-site activities included the OPPO booth, the OPPO Photo Gallery shot entirely on the Find X2 Pro by official photographers, as well as a 5G video call between Tournament Director and former world number three player Guy Forget and junior players around the world. Photo Source https://www.oppo.com/mm/

“From the exclusive sunset experience on the Parisian clay courts to the 5G connections we were able to make remotely with junior athletes, OPPO’s work this year with Roland-Garros demonstrates how the link between tennis and technology can be used to empower champions today and in the future,” said Gregor Almassy, Overseas CMO, OPPO. “Whether it’s boundary-pushing innovation through 5G or creative stadium lighting, it’s that shared value of the commitment to excellence that forms the basis of our partnership.”

Michael Tonge, Director of Partnerships, Hospitality and Ticketing at Roland-Garros, added, “Since our first discussions with OPPO, we knew that a key element of the partnership would be creative innovative experiences for fans. Having successfully launched ‘Shot of the Day by OPPO’ in 2019, the ‘Shot of the Night’ concept is the logical next step, which will put OPPO’s technological expertise, using the Find X2 Pro smartphone, at the heart of a unique nighttime experience for some very lucky tennis fans. It is also perfect timing for Roland-Garros 2020, as we have installed floodlights on 12 courts to avoid match interruptions due to poor light which has been crucial given the autumnal dates of this year’s tournament.” Photo Source https://www.oppo.com/mm/

The theme for this year’s tennis campaign, “Define the Ultimate,” was selected to reflect the pursuit of perfection shared by athletes competing at Roland-Garros and its similarity to OPPO’s approach towards its devices and services – while encouraging fans to take extraordinary shots of their own.

In that spirit, central to the inspiration behind a key brand activation was the addition of floodlights on select courts to allow for evening play. Channeling the crossover of technology and tennis, OPPO worked with the French Tennis Federation to produce a special and exclusive experience: “Shot of the Night by OPPO”.

This year, OPPO had increased its in-stadia presence with the opening of its onsite Photo Gallery, impressive courtside branding, and the global 5G video call experience for young talent. As the title sponsor of the tournament’s Junior Wild Card series, OPPO wanted to ensure the youth who were unable to compete in person still had an opportunity to feel the vibrant energy of the event. Days before the competition kicked off, the former Davis Cup champion and world number 3 Guy Forget video-chatted from the Roland-Garros grounds with junior talent from China, India, Romania and Thailand. He had a candid exchange about topics ranging from how he prepared mentally for matches to the FFT’s preparations for this year’s pandemic-delayed competition. Photo Source https://www.oppo.com/mm/

The partnership with Roland-Garros is a cornerstone of OPPO’s global expansion. The brand has also signed partnerships with Wimbledon, where OPPO is also the Championship’s first-ever Asian sponsor and smartphone sponsor. Additionally, OPPO maintains a five-year partnership with FC Barcelona, which is the longest partnership between a Chinese brand and a European football club to date. OPPO’s most recent tie-ups include the 2019 signing with the League of Legends e-sports championship series, as well as the 2020 edition of the Boston Marathon.