Leading global smartphone technology company OPPO has announced the establishment of its own AI Center. The new center is aimed at helping OPPO and its users unlock more powerful technology going forward, developing innovative new AI products and features while carrying out dedicated research and upgrades not just for AI technology itself, but for the full range of AI-related applications, so that OPPO users can experience the very latest in AI innovation.
OPPO has announced that throughout 2024, it will progressively roll out advanced AI capabilities, including its innovative AI Eraser feature, to the OPPO Reno11 Series. These advances build on the cutting-edge technology OPPO has pioneered, pushing it further forward with AI, and by making this technology accessible to OPPO users worldwide, the company is setting itself further apart.
“Following feature phones and smartphones, the next generation of AI-powered smartphones will represent the third major shift in the mobile phone industry. As we enter the era of the AI smartphone, both the industry and the user experience will change dramatically,” said Pete Lau, OPPO’s Chief Product Officer. “OPPO aims to be both an enabler and a voice for the AI smartphone era. We hope to work hand in hand with partners across the industry to elevate the mobile experience even further and reshape what it means to use a smartphone,” he added.
Four Defining Capabilities of the Coming Generation of AI Smartphones
Drawing on forward-looking research and a wealth of AI-related data, OPPO, a leading global smartphone technology company, has shared four defining capabilities of AI smartphones.
(1) In the AI era, AI smartphones must precisely calculate and efficiently make use of every available AI resource to meet every AI-related need.
(2) AI smartphones need to understand the complex information relayed by sensors about users and their surroundings, and apply that understanding meaningfully to real, everyday life.
(3) AI smartphones themselves need to possess powerful learning capabilities.
(4) When it comes to knowledge, AI smartphones need the ability to generate a wide range of content tailored to each user, offering continuous inspiration and support.
With these defining traits, the arrival of AI smartphones stands to reshape the mobile phone industry all over again. To best meet each user’s individual needs, a range of distinct AI technologies is being elevated into skilled “AI agents.” This new ecosystem will fill in the gaps of the existing ecosystem for applications and make it better still. By supporting a platform that grows alongside AI capabilities, OPPO is building a brand-new ecosystem from the ground up.
The Reno Series Begins Adopting New AI Technologies
Leading global smartphone technology company OPPO has introduced AndesGPT, its own large language model with up to 180 billion parameters. Built around three core technical pillars — dialogue enhancement, personalization, and cloud-device collaboration — AI smartphones are placing greater emphasis on intelligence, memory, creativity, and tools. Following the introduction of the new Find X Series, new generative AI technologies capable of removing unwanted elements from photos, as well as new AI technology that can condense phone calls, are set to open up a broader future for both users and the technology industry as a whole.
Thanks to fully realized AI integration across smartphones and their surrounding ecosystems, OPPO is leading the way in bringing the latest AI technology to smartphones and related devices.
True to OPPO’s brand tagline, “Technology for Mankind, Kindness for the World,” the company is working not only to expand its own AI technology footprint, but to carefully develop even better products going forward. In 2024, OPPO will begin rolling out AI-related features, including AI Eraser, to the Reno11 Series worldwide. Thanks to the continuous innovation coming out of OPPO’s AI technology center, future generations of OPPO smartphones are set to bring even more exciting AI capabilities.
The latest “AI technology” from OPPO’s newly established AI Center will be clearly showcased in the latest Reno11 Series. Going forward, OPPO plans to place greater emphasis on leading in AI technology and technological innovation, further enhancing the user experience.