Samsung Electronics, a global technology leader, has maintained its position at No. 5 on the Best Global Brands list published by Interbrand, one of the world’s leading brand consultancies, for four consecutive years. Interbrand’s rankings, published annually, assess global brands based on factors including innovation, influence, and financial performance. This year’s report shows Samsung’s brand value grew 4% year-over-year from 2022, reaching a total value of USD 91.4 billion.
Image: Samsung
Despite a slowdown in global tech demand in 2023, Samsung was able to achieve this breakthrough performance without losing momentum across its business sectors. Interbrand’s report highlighted the following as the key drivers of Samsung’s success:
- Consistently enhancing the customer experience
- Enabling smoother connectivity between products and improving the gaming experience
- Taking the lead in introducing future-forward technologies such as 6G, AI, AR, and VR
- Applying sustainable environmental practices across all product categories
Image: Samsung
“Despite many challenges and difficulties in the business environment, we at Samsung Electronics have been able to grow our brand value thanks to the continued support of consumers around the world, and we want to express our heartfelt thanks to everyone. Samsung will continue to focus steadily on leading the development of cutting-edge technology and on environmental sustainability, and will keep working to deliver truly impactful, more complete user experiences,” said YH Lee, President of Samsung Electronics’ Global Marketing Office.
Image: Samsung
Samsung was also recognized for its efforts across individual business sectors, including Mobile, Networks, Visual Display, and Home Appliances. In the Mobile sector, the report highlighted the Galaxy S23 Series’ camera innovations, its continued leadership in foldable phones with the Join The Flip Side campaign, and its collaborations with top gaming companies to enhance the gaming experience on Galaxy devices. For more details on the recognition Samsung received across other sectors and its achievements in 2023, visit the Samsung Newsroom.