Global Smartphone brand vivo completes its 7 years journey in Myanmar
vivo, a leading global smartphone brand, completes its 7th anniversary in Myanmar. vivo thanks all its partners, employees, suppliers, distributors, and consumers for constantly supporting the brand and helping it reach one milestone after another.
In 2014, vivo decided to spread its branch to South Asian markets, marking the start of vivo’s overseas expansion and global business strategy. In July of the same year, vivo entered the Myanmar market space. Since then, vivo has become part of Myanmar’s community, continuously innovating and creating smartphones that customers desire. 
Photo Source https://www.vivo.com/en/about-vivo/news
Thorough market research has shown that the V series, Y series, and S series smartphones have been very well received in the country. vivo’s camera innovation, design-driven philosophy, and user orientation have been the prime reasons for the youth to invest in vivo smartphones. vivo strives to enrich consumer lives with meaningful innovation. With the V series bringing out multiple camera features, the OIS in the front camera system, Selfie Spotlight for the V21 series, vivo has successfully redefined mobile photography and night photography. The success of Y series smartphones such as Y31, Y12s, and Y51 notes that youngsters enjoy a feature-rich smartphone in an affordable range. vivo has therefore kept the youth in mind while designing its smartphones.
On the occasion of vivo’s 7th anniversary in Myanmar, Mr.Nelson Ni, CEO at vivo Mobile Myanmar said, “At vivo, we are elated to have completed seven delightful years in Myanmar. First, I would like to congratulate the vivo family for their relentless hard work and constant support through all these years. Second, I extend my warmest regards to every single person who has been associated with vivo. You have played a gigantic role in bringing out the best of vivo’s creations. Third and perhaps the most important, the consumers. We exist because of your unshakeable faith in our smartphones and the brand itself. vivo hopes to serve, grow, and launch devices for its customers in Myanmar.”
Globally, vivo has been touching skies. According to the global smartphone market data in Q1 2021 released by Canalys, vivo ranked 5th with a massive 10% market share. In the South Asian market, according to Counterpoint, vivo’s market share was 16% in Q1 2021, placing the brand in the third position. As per the IDC report, vivo also topped the fourth quarter of 2020 shipments in Asia. The brand has further become the second-fastest-growing 5G smartphone brand around the globe in Q1 2021 according to Strategy Analytics.
The COVID-19 pandemic was accompanied by hardships for everyone. vivo’s primary concern during these trying times has been the safety of its employees. Through various measures, vivo Myanmar managed to retain job opportunities and job training throughout the lockdown to ensure a smooth work-life balance for its employees. Moreover, the pandemic saw the beginning of a digital world. As a smartphone brand, vivo is committed to delivering smartphones with top-quality performance for a user-friendly experience. Photo Source https://www.vivo.com/en/about-vivo/news
The brand is a known believer of the Benfen philosophy. vivo looks forward to further developing its smartphone technology through the launch of new devices. The arrival of 5G in Myanmar will add another feather to the country’s cap. vivo aims to produce 5G equipped smartphones for Myanmar in the future. vivo has already made strides in the camera innovation industry but hopes to keep growing and bring out improved technology that makes mobile photography further enriching for its customers.
