Samsung Electronics, the world’s No. 1 TV brand for 17 consecutive years, today officially launched its latest 2023 TV models and home appliances in Myanmar with a grand Unbox & Discover 2023 (More Wow Than Ever) event.
Image: Samsung
At the Unbox & Discover 2023 event, attendees got to try out for themselves the new 2023 TV models – including the top-of-the-line Neo QLED 8K TV, offering an unmatched viewing experience – along with the stylish new BeSpoke refrigerators, the Built for Myanmar refrigerators made specifically for the Myanmar market, and Built for Myanmar washing machines with advanced EcoBubble technology that’s gentle on clothes. The event also featured exciting entertainment programs, games, and lucky draws.
Image: Samsung
The new 2023 home appliance models introduced at the Unbox & Discover 2023 (More Wow Than Ever) event include:
- The Neo QLED 8K and Neo QLED 4K, ultra-slim, near-borderless TVs featuring Quantum Matrix Technology, which renders every detail with precision down to the smallest points, along with other class-leading capabilities
- An ultra-thin OLED TV that delivers bright, natural picture quality with the help of Quantum Dot technology, with AI upscaling that brings even standard picture and sound up to the best possible 4K standard
- The QLED TV, featuring a Quantum Processor 4K for full, 100% color volume, along with Motion Xcelerator for smooth, responsive gaming
- The UHD TV, a favorite among users in Myanmar, using Pur Color for rich, true-to-life color reproduction, with a Crystal Processor 4K that lets you enjoy every scene in genuine 4K resolution
- Lifestyle TVs such as The Freestyle, The Frame, The Serif, and The Sero, which help bring a stylish, distinctive smart-living setup to your home
- BeSpoke refrigerators, featuring striking, modern design and AI technology
- The Built for Myanmar refrigerators, made specifically for the Myanmar market, featuring a Cool Pack that keeps food in the fridge cool for up to 12 hours even during a power outage
- Front Load washing machines with AI Control that wash 50% faster than usual while keeping clothes exceptionally clean
- The Built for Myanmar washing machines, which cut electricity use by 60% and water use by 19% compared to standard machines, are gentle on clothes, and come with up to a 20-year motor warranty
Image: Samsung
“Being the world’s No. 1 TV brand for 17 consecutive years shows how Samsung Electronics’ TVs have earned the full trust of consumers year after year through ever more complete innovation and modernization. Our latest Samsung TVs, introduced today at the Unbox & Discover 2023 event, will be an excellent fit for a wide range of users – those who want the best possible picture quality, those who want a great gaming experience, and those who want a premium experience for a smart lifestyle – and they will surely help elevate their everyday living standards,” said Ma Chan Myae Phyu, Head of Group (Consumer Electronics) at Samsung Myanmar.
The latest Samsung TV models introduced today will be available for purchase in a range of screen sizes to suit any preference. Along with these TVs, all the newly launched products – including the BeSpoke refrigerators and washing machines – will be available during the Early Order period from May 27 to June 11, 2023, with buyers receiving special gifts depending on their purchase, such as a Samsung-branded Sound Bar with select TVs, and a Samsung-branded microwave, power stick, vacuum cleaner, or cash gift with select refrigerators and washing machines.
| Product Category | Model Number | Size | Price (MMK) |
| Neo QLED 8K TV (2023) | QN900C | 85″ 75″ 65″ |
20,099,000 17,579,000 12,520,000 |
| Neo QLED 4K TV (2023) | QN85C | 85″ 75″ 65″ 55″ |
10,343,000 7,364,000 5,534,000 4,076,000 |
| QLED 4K TV (2023) | Q65C | 85″ 75″ 65″ 55″ |
5,803,000 4,607,000 2,826,000 1,999,000 |
| OLED TV (2023) | S95C | 77″ 65″ 55″ |
14,678,000 9,341,000 6,440,000 |
| The Freestyle TV (2023) | LSP3C | 100″ | 2,588,000 |
| BeSpoke Refrigerator | RT42CB | 415L | 2,033,000 |
| Front Load Washing Machine | WW90T WW12TP WD12BB WD16T |
9kg 12kg 12kg 16kg |
1,366,000 1,664,000 2,533,000 3,064,000 |
| Washing Machine | WA16CG | 16kg | 1,112,000 |
| Built for Myanmar Washing Machine | WA90CG WA10CG WA11CG WA13CG WA15CG |
9kg 10kg 11kg 13kg 15kg |
670,000 687,000 780,000 872,000 963,000 |
| Refrigerator | RT31CG RT35CB RT42CB RT42CG |
305L 348L 415L 415L |
1,110,000 1,383,000 1,498,000 1,435,000 |
| Built for Myanmar Refrigerator | RT31CG RT35CG |
305L 348L |
984,000 1,230,000 |
Along with the new products, the event also showcased the affordably priced Built for Myanmar models, made specifically to suit the Myanmar market, including:
- Refrigerators with a Cool Pack that cuts electricity use by 50% and keeps food cool for up to 12 hours even during a power outage
- Washing machines with Eco Bubble technology that cut electricity use by 60% and water use by 19%, while reducing damage to clothes by 20%
These products were also on display for guests to try out for themselves at the event. Details on Samsung’s latest products and prices are listed above, and more information can be found on Samsung Myanmar’s official Facebook page at https://www.facebook.com/SamsungMyanmar.