ATOM Hosts Let’s Play Arena Carnival to Celebrate Let’s Play Arena 2.0 Platform Launch with Thousands of Audiences

Over the weekend of 24 to 25 February 2024, the Thuwunna National Indoor Stadium in Yangon played host to Myanmar’s largest gaming event to date – the Let’s Play Arena Carnival! Organised by ATOM, Myanmar’s leading 4.5G VoLTE network provider, thousands of passionate gaming enthusiasts came together to enjoy a gaming carnival like no other. From All-Stars Arena battles and Mobile Legends: Bang Bang cosplay showdowns, to interactive photo and gaming booths, the carnival vibrated with the energy of competition and community.

Image: ATOM

Launch of Let’s Play Arena 2.0

The carnival was held to mark the launch of Let’s Play Arena 2.0, an enhanced version of Myanmar’s first-ever full-experience gaming platform which goes beyond traditional gaming platforms. First introduced in September 2022 by ATOM, the online gaming portal provides an unparalleled gaming experience for enthusiasts across the nation, with a diverse selection of casual games, engaging tournaments, and options for in-game item purchases.

Image: ATOM

Let’s Play Arena 2.0 (https://arena.atom.com.mm/my) offers seamless tournament registration, automated team verification, new gamification elements such as Rank Points, and increased frequency of tournaments for both casual and professional gamers, including Daily Speed Run and League of Champions. Additionally, the casual gaming experience has been enhanced to provide an expanded selection of ‘Pop Pop Par Par’ games, exciting rewards and an intuitive user journey.

The Game Shop in Let’s Play Arena 2.0 has been optimised to serve as the most convenient and secure online store for purchasing in-game items. There will be regular Let’s Play Arena Shop Festivals with lucky draw activities, special promotions and discount codes. Furthermore, Let’s Play Arena 2.0 introduces exclusive rewards such as the ‘Treasure Box’, where gamers stand a chance to win gaming credits, and data packages such as ‘Sate Kyite Shal Shot’, which offer unlimited gaming data.

Image: ATOM

Immersive Gaming Experiences at the Let’s Play Arena Carnival

For the Let’s Play Arena Carnival, ATOM transformed Thuwunna National Indoor Stadium into a gamer’s dreamland, replicating the Let’s Play Arena 2.0 online portal to provide attendees with an immersive on-ground gaming experience, with 3D and cosplay photo booths, digital and arcade games, a VR Zone, and a food hall.

Shared Mr. Muhammad Ziaullah Siddiqui, Chief Executive Officer of ATOM, “The atmosphere at the Let’s Play Arena Carnival was electric! It was amazing to see thousands gamers of all ages and skill levels connect, compete, cheer each other on, and most importantly, experience the magic of esports. ATOM has been prioritising the growth of the digital ecosystem, and Let’s Play Arena 2.0 enables gamers to embrace the digital future now with us. This innovative platform offers even more ways to play, connect, and level up your gaming experience. Myanmar’s esports scene is poised for an incredible future, and we’re thrilled to be at the forefront of it.”

Image: ATOM

A total prize pool of MMK 50 million (MMK 50,000,000) was offered for various competitions, including an invitational Mobile Legends: Bang Bang tournament featuring top local esports teams. In the tournament final, Mythic SEAL emerged victorious against AI Esports, to claim the grand prize of MMK 15 million (MMK 15,000,000). In addition to viewing the live tournament matches, meet-and-greets with famous local esports teams brought fans face-to-face with their idols, while musical performances and cosplay showcases entertained the crowds.

“Our teams at ATOM are thrilled at the positive response by the gaming community to the Let’s Play Arena Carnival. We would like to express our thanks to our event partners, participating esports organisations, and all attendees. We invite gamers, both avid and casual, to explore the Let’s Play Arena 2.0 gaming portal – it’s intuitive, engaging, and packed with new features. In line with our “Beyond Better” commitment, we aim to champion esports in the country so get ready to level up your game!” said Mr. Ahmad Abdallah, Chief Operations Officer of ATOM.

Image: ATOM

ATOM Continues Collaboration with Myanmar Esports Federation (MESF)

The Let’s Play Arena Carnival was supported by the Myanmar Esports Federation (MESF). ATOM has collaborated with the MESF in recent years to elevate esports in the country, by supporting various tournaments and engaging with local esports teams. Looking ahead, ATOM and MESF will continue to work together to establish a regular schedule of tournaments to provide opportunities for local esports talents to thrive, to build the esports community, and to bring gaming experiences to people in the country.

Said U Kaung Htet San, President of MESF, “At the Let’s Play Arena Carnival, I presented a Certificate of Honour to ATOM for their invaluable contributions to the advancement of esports in Myanmar. Myanmar esports has flourished, and our local talents have showcased their talent on the global stage, including at competitions such as the SEA Games and Asian Games. ATOM’s gaming ecosystem provides our athletes with the tools and opportunities they need to excel. I am thrilled to recognise ATOM for their commitment to our community and their role in shaping the future of Myanmar esports.”

Image: ATOM

Partners of the Let’s Play Arena Carnival

Grab Myanmar was the “Official Transport & Food Partner” of the Let’s Play Arena Carnival, providing attendees with exclusive discounts on GrabTaxi rides to and from the event venue, as well as discounts on food and beverage purchases from 20 GrabFood merchants which included Seoul-K, Seoul Chicken, Cha Mo Chi, Toki Toki, K-Bibimbap, to enhance the overall experience for attendees.

TECNO Mobile was the “Device Partner” of the carnival. “Partnering with ATOM for the Let’s Play Arena Carnival was an exciting opportunity for us to showcase our TECNO mobile phones with high gaming performance. We offered a 20% discount on ATOM phone balance purchases for customers who bought a TECNO mobile phone at the two-day event. Furthermore, as an ongoing offer, we are gifting ATOM customers with a free unlimited 30-day gaming pack with every purchase of a TECNO mobile phone anywhere across Myanmar,” shared Mr Asheng, Country General Manager – Myanmar of TECNO Mobile.

Image: ATOM

Royal-D supported the Let’s Play Arena Carnival as “Recharging Partner,” providing its electrolyte beverages to refresh and energise event attendees. Alibaba Amusement was the “Official Arcade Partner” of the Let’s Play Arena Carnival, providing entertaining and exciting arcade games for attendees to enjoy and to create a fun atmosphere.

For more information about Let’s Play Arena 2.0, including how to play games, participate in tournaments, and purchase customised ATOM data packs, visit https://arena.atom.com.mm/my.