Leading global smartphone brand OPPO has announced that it has renewed its partnership agreement with UEFA for another three seasons, covering competitions such as the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League finals, and UEFA Youth League finals. Building on the partnership established over the past two seasons, OPPO will continue using its latest technology across smartphones, headphones, and smartwatches to bring fans closer to the game and deliver an exceptional viewing experience alongside UEFA.
Image: OPPO
OPPO and UEFA Celebrate the Partnership Renewal
OPPO announced the extension of its partnership as UEFA’s official smartphone partner at an event attended by Billy Zhang, President of Overseas Marketing, OPPO’s Sales and Service team, and Guy-Laurent Epstein, Marketing Director at UEFA. Football legend Iker Casillas Fernández also made a surprise appearance at the event, meeting with attendees and demonstrating OPPO’s latest products and AI technology in a live showcase.
Billy Zhang, President of Overseas Marketing at OPPO’s Sales and Service division, said: “Our partnership with UEFA over the past two years has connected and inspired fans across every generation, highlighting the values we share. Through innovations in OPPO’s imaging technology and AI, we’ve brought fans closer to the competition, and over the next three years, we’ll keep strengthening our partnership and investing more resources so young players can experience the magic of football through a wider global football community.”
Guy-Laurent Epstein, Marketing Director at UEFA, added: “Over the past two seasons, OPPO’s smartphones and technology, powered by their advanced imaging and AI capabilities, have elevated the UEFA Champions League experience for fans around the world. That’s why we’re looking forward to building our partnership even further, so even more fans can feel their passion for football and experience the excitement of the UEFA Champions League.”
Strengthening the UEFA Champions League Through Mobile Imaging and AI Technology
Drawing on more than a decade of expertise in mobile imaging technology, OPPO has created the Matchday Phone for football fans. By combining standout telephoto and night portrait technology, OPPO’s smartphones can capture thrilling moments for fans inside the stadium, as well as record vividly colorful and precisely detailed images even during evening matches.
To bring the excitement of football as close as possible to fans, OPPO invited football legend Iker Casillas Fernández to the celebration marking the partnership renewal, where he demonstrated OPPO’s latest AI Studio feature. Over the next three seasons, OPPO will continue innovating with next-generation AI features such as AI Studio and AI Eraser, using them as opportunities to engage with football and continue strengthening its connection with fans.
Image: OPPO
OPPO’s Continued Commitment to Sports Philanthropy
In the coming football seasons, OPPO will extend its proven commitment to the football world globally by launching a range of youth football development programs in countries including Spain, Mexico, Egypt, and China. Through these upcoming programs, OPPO and UEFA will provide resources and support to help young footballers and community football clubs pursue their footballing dreams.
Over the past two years of partnership, OPPO has used its powerful imaging technology to capture and celebrate countless memorable moments from the UEFA Champions League. Now, under this renewed partnership, OPPO will work closely with UEFA over the next three seasons to give fans even more ways to experience football and to elevate the thrilling moments of UEFA competitions through OPPO’s technology.
Through its partnership with the UEFA Champions League, OPPO has brought fans around the world closer than ever to one of the world’s premier football competitions, filled with excitement for fans everywhere.