Samsung stands among the top five in Interbrand’s Best Global Brands 2020
Samsung Electronics announced that it has become number five in the Best Global Brands 2020 list announced by Interbrand, a global brand consulting company, with its largest-ever brand value of USD 62.3 billion, by achieving a 2 percent rise in brand value compared to 2019.
Ever since the Interbrand’s Best Global Brands was first published in 2000, Samsung has been proving a consistent growth in terms of brand value notably; starting from 43rd place in 2000 till reaching to 19th place in 2010 and successfully recognized as 5th place in 2020 with a twelvefold increase from its initial indications. Samsung’s move upwards in Interbrand’s list of 100 most valuable brands in the world was backed by the continuous introduction of innovative products and the implementation of broad marketing activities on the global stage. 
Photo Source https://www.interbrand.com/best-global-brands
“We are very much honored to receive such kind of prestigious recognition from the renowned brand consultancy firm like Interbrand, and on behalf of Samsung Myanmar, I would like to pass this gratitude to all our valued customers and the team members. We have been constantly growing throughout the decades, and we believe that we will become even stronger. Also in 2020, we have been able to introduce a lot of cutting-edge products that have reflected the changing consumer lifestyles and we would like to promise that we will come up with more innovative technologies and products to make everyone’s lives easier and more meaningful,” said Mr. Harrison Song, Managing Director of Samsung Myanmar.
As Samsung’s market leadership and vast investment in innovations being key success factors for this year’s assessment, it apparently pursues to diversify the brand’s perception as a more passionate, consumer-centric brand. The company continues to perform advanced innovations such as a new product launch of Galaxy Z Flip and their pragmatic ecosystem product lines to ease the consumers’ life better. Plus, Samsung has also been leading in the visual display and digital appliances businesses by launching cutting-edge products that suit new consumer lifestyles. 
Photo Source https://www.interbrand.com/best-global-brands
Being a renowned brand consultancy for over 40 years, the Interbrand has published the Best 100 Global Brands report annually by evaluating the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on the purchase, and brand competitiveness.
For the complete Top 100 ranking and report with a comprehensive analysis of growth, sector, and industry trends, visit www.interbrand.com/best-global-brands.
