Xiaomi Market in Myanmar
Image Source: http://www.samacharnama.com/xiaomi-
For a short time, Xiaomi, a china mobile company is rapidly marketed in the Myanmar Technology Market. Xiaomi was established by CEO Lei Jun with his seven partners in 2010. In August 2011, the smart phone was firstly introduced into the market, and then in 2014, it became the top brand in China smartphone market. It becomes as world biggest smartphone company, currency.
Image Source: http://www.mi.com/en/
After reducing SIM card price in Myanmar, there has been many people who able to use mobile phone. In the meantime, the demand of handsets increased rapidly as well. At this time, Xiaomi got the point for a main need of Myanmar smartphone market and strategically approached to the market.
According to the Myanmar economic situation, there have many lower-class people. Base on that point, Xiaomi smartphone are not only cheap but also in good quality, besides, offer with good service and users can consume better quality than the amount they pay for it.
Image Source: http://www.mi.com/en/
Mi Cloud
Mi cloud, is a system, which is produced by Xiaomi can store Data (contacts, messages, photos) include in Mi device. Moreover, it functions to trace user’s Mi device location.
MI PowerBank
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Mi power bank is a kind of device that can store of battery, then it is so light that to be easy to carry. The power bank with one USB hole can store up to Battery 5000/ 5200/ 10000/10400 mAh and with two USB holes can store Battery 16000/ 20000 mAh.
We are now going to introduce the usage of other technology products produced by Xiaomi which are not well-known in Myanmar.
Image Source: http://www.mi.com/en/
Blood Pressure Monitor
Xiaomi produced Blood Pressure Monitor in cooperation with health Labs of Silicon Valley, based in the USA in 2014. It is easy to use and guarantee that it produce under the guideline of International Health Standard. It can measure for Blood pressure, heart beat rate specifically by connecting with Xiaomi smartphone.
Image Source: http://www.mi.com/en/
Xiaomi Air Purifier
It was produced in December, 2014, and it can purify air up to 406 m3 per hour, also reduce the air population. The user can control it by smartphone, then it makes alarm when the air filter comes dirty.
Image Source: http://www.mi.com/en/
Mi Smart Home Kit
In 2015, Xiaomi produced Smart Home Kit. Smart Home Kit is a system control for house easy. It can perform over 30 functions and it contains auto censor such as opening or closing a door automatically upon the movements, and switching on or off the electric lightdepending on the outside brightness.
Nowadays, Xiaomi is not only influence in the Myanmar technology market, but also becomes parallel with worldwide companies like Apple, Samsung. So, we will wait and see what kind of Xiaomi new products control Myanmar market in future.
