Instagram, which is constantly rolling out new ways to help creators connect with their followers and audiences, has announced a new Broadcast Channel feature for creators. Mark Zuckerberg shared the news via his own Meta Channel on Instagram.
Image: Meta
A Broadcast Channel is a one-to-many messaging tool that lets creators invite their followers and send them text, videos, and photos. Voice notes can reportedly be shared too, along with a poll feature for gathering follower feedback. On a Broadcast Channel, only the creator who sets it up can send messages, while followers can react to content and vote in polls.
Image: Meta
Here are some of the creators who are already using Broadcast Channels. Broadcast Channels are currently only accessible from mobile devices.
- Austin Sprinz: Content creator (@austin_sprinz)
- Chloe Kim: Two-time Olympic gold medalist snowboarder (@chloekim)
- David Allen: Content creator (@ToTouchanEmu)
- FaZe Rug: Content creator (@fazerug)
- Flau’jae: Basketball and rap star (@flaujae)
- Gilbert Burns: Mixed martial artist (@gilbert_burns)
- Josh Richards: Media personality and entrepreneur (@joshrichards)
- Karen Cheng: Creative director (@karenxcheng)
- Katie Feeney: Content creator (@katiefeeneyy)
- Lonnie IIV: Digital creator (@LonnieIIV)
- Mackenzie Dern: Jiu-jitsu black belt UFC fighter (@mackenziedern)
- Mikaela Shiffrin: Winningest woman alpine skier of all time (@mikaelashiffrin)
- Tank Sinatra: Meme sensation (@tank.sinatra)
- Valkyrae: Creator and streamer (@valkyrae)
When a creator with Broadcast Channel access sends their first message, Instagram will send a one-time notification prompting their followers to join the channel. Anyone can view a Broadcast Channel, but only those who join will get notifications about updates. Followers can leave a channel at any time and can also turn notifications on or off. Once Broadcast Channels roll out to everyone, creators will be able to add a “Join Channel” button to their profile and Stories.
Image: Meta
Creators who want to open their Broadcast Channel to all their followers need to set the Channel Audience to “All Followers.” It’s also reported that a Broadcast Channel option limited to paid subscribers will be introduced.
Broadcast Channels are currently being tested with a small group of creators. Creators who want early access to try out Broadcast Channels on mobile can sign up for the waitlist. Broadcast Channel is launching as a new Instagram feature first, and is reportedly set to be tested on Facebook and Messenger in the coming months.
参照元: https://mm.myanmartechpress.com/introducing-new-instagram-broadcast-channel-for-creators/