
Samsung Electronics Co., Ltd. has unveiled the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24 at a grand Galaxy Unpacked event, introducing Galaxy AI to deliver the most epic mobile experience yet. With the help of Galaxy AI, Samsung has taken the Galaxy S24 Series’ capabilities to a new level, adding features such as accurate real-time translation for texting and phone calls in different languages, while the Galaxy ProVisual Engine helps users search for whatever content they’re looking for more precisely and quickly.
A Refined, Epic Design
The Galaxy S24 Ultra is the first Galaxy phone built with a titanium frame, making it the most durable Galaxy phone yet. Its noticeably slim body gives it a light, refined feel in the hand. The Galaxy S24 and Galaxy S24+ use a one-mass design, with clean back and side detailing that gives them a modern, refined look. All the colors across the Galaxy S24 series are inspired by the colors of the earth: the Galaxy S24 Ultra comes in Titanium Gray, Titanium Black, and Titanium Yellow; the Galaxy S24+ comes in Onyx Black, Marble Gray, and Cobalt Violet; and the Galaxy S24 comes in Amber Yellow, Onyx Black, and Marble Gray.

Pricing and Special Pre-Order Benefits
The newly launched Galaxy S24 Series is priced as follows:
- Galaxy S24 Ultra (12/256 GB) — MMK 4,999,000
- Galaxy S24+ (12/256 GB) — MMK 3,889,000
- Galaxy S24 (8/256 GB) — MMK 3,199,000
The Galaxy S24 Series will be available for pre-order from January 18 through February 6, 2024, with the following special pre-order benefits:
- Anyone who pre-orders any phone in the Galaxy S24 Series will receive a model with double the storage: the Galaxy S24 Ultra and Galaxy S24+ will come as 12/512GB, and the Galaxy S24 as 8/512GB.
- Pre-order customers will also receive epic gifts including a Standing Grip Case and a Travel Adapter.
- Customers who trade in their current phone will receive a trade-in discount of MMK 500,000 on the Galaxy S24 Ultra, or MMK 400,000 on the Galaxy S24+ and Galaxy S24.
- Anyone who buys a Galaxy S24 Series phone during the pre-order period or after February 7 will receive a Samsung Care+ plan, covering one repair a year at 70% off for accidental front-screen cracks and 100% off for back-body damage.
- Purchases made during the pre-order period also come with an additional benefit on top of the Samsung Care+ plan above: one 100% discount on repairs for accidental front-screen and back-body damage within 3 months of purchase.
- Customers can also pay in interest-free installments over 6 months with AYA Pay or a CB Bank credit card.
- Buying any Galaxy S24 Series phone bundled with a select Galaxy Watch Series or Galaxy Buds also comes with special discounts:
- 25% off when bundled with a Galaxy Watch5 Series or Galaxy Watch6 Series, or Galaxy Buds FE or Galaxy Buds2 Pro.
- Up to 35% off when buying all three — a Galaxy S24 Series phone, a Galaxy Watch5 Series or Galaxy Watch6 Series, and Galaxy Buds FE or Galaxy Buds2 Pro — together.
- All the benefits above are only available for phones pre-ordered during the pre-order period.
To pre-order, fill out the pre-order form at this link [https://bit.ly/47Kin1M] before February 6.

Everyday Tasks Become Epic with Galaxy AI
Galaxy AI helps make every part of daily life more convenient, especially communication — one of a phone’s core purposes. When language becomes a barrier in conversation, the Galaxy S24’s Live Translate feature makes it easy to get past, with real-time translation built right in. Live Translate provides real-time translation, in voice or text, for both people on a call, built directly into the phone’s native calling feature — no third-party app required. Because it’s on-device AI, your private conversation data stays fully secure and never leaves the device.
The Interpreter feature splits the phone screen in two to instantly translate face-to-face conversations, so each person can read the translated text of what the other is saying in real time. This feature also works without internet data or Wi-Fi.
For messaging, the Chat Assist feature helps you communicate fully and naturally no matter which messaging app you use. Whether you want to sound professional at work, casual with friends, or ready to post on social media, Samsung’s AI-powered keyboard suggests text in the tone you want. It can also translate incoming or outgoing messages in real time across up to 13 languages.
While driving, Android Auto can automatically summarize incoming messages and suggest appropriate replies and actions, so you can keep your eyes on the road while staying connected without delay.
Note Assist, built into Samsung Notes, uses AI to automatically summarize notes, organize them into clean, structured formats, and let you customize cover designs so you can tell your notes apart at a glance — all of which makes note-taking more convenient and productive.
For recordings, Transcript Assist uses AI-powered speech-to-text technology to distinguish between speakers in an audio file, convert speech to text, summarize it, and even translate it.
The cutting-edge technology in the Galaxy S24 Series isn’t limited to communication features. Since searching for information online is part of everyday life, the Galaxy S24 Series helps make that easier and faster with Circle to Search. Built in partnership with Google, Circle to Search lets you simply press the Home button and circle anything on your screen you want to know more about, and Google will instantly show you everything relevant. Highlighting text works the same way, surfacing the information you’re looking for. It’s genuinely one of the easiest, most epic features around.

Unlimited Creativity with New Views and New Techniques
With the Galaxy S24’s fully AI-powered ProVisual Engine, users can create even higher-quality, sharper images. The Galaxy S24 Ultra’s Quad Tele System adds a new 5x optical zoom lens, boosting the performance of its 50MP sensor, with an Adaptive Pixel Sensor that adjusts as needed across 2x, 3x, 5x, and 10x zoom. It also features Enhanced Digital Zoom, keeping images sharp even at 100x zoom.
With upgraded Nightography, the Galaxy S24’s Space Zoom captures fully sharp photos and videos in any lighting condition. In low-light settings, the Galaxy S24 Ultra’s 60% larger pixel size delivers even better image quality. The Galaxy S24 Ultra’s more advanced Optical Image Stabilizer (OIS) also reduces noise in photos and videos and keeps moving subjects steady while shooting.
Editing your photos is simple with Galaxy AI editing tools. Whether you want to remove an unwanted object from a photo or improve overall image quality, you can edit exactly the way you want, and Edit Suggestion uses Galaxy AI to recommend the best, most complete option for each photo. To give users full creative freedom, Generative Edit uses generative AI to fill in a photo’s background as needed, while Instant Slow-mo generates the missing frames needed to produce more precise slow-motion videos.
Super HDR also shows a preview before you even take the shot, so you can make sure every memorable moment is captured as perfectly as possible. The Galaxy S24 Series’ camera features are directly integrated with popular apps like Instagram for added convenience, and photos in the Gallery are displayed with Super HDR for a more vivid, vibrant color and quality experience.

The Most Complete Galaxy Experience, Backed by Top-Tier Performance
As AI becomes more essential to everyday life, its capabilities are increasingly meeting users’ needs. To deliver the fastest performance for gaming, video editing, and switching between apps, the Samsung Galaxy S24 comes with major upgrades to its chipset, display, and more, delivering the most epic experience yet. The Galaxy S24 Ultra uses the Snapdragon® 8 Gen 3 Mobile Platform, built exclusively for Galaxy phones, bringing a clearly visible leap forward in NPU performance for AI features. All three models in the Galaxy S24 Series also come with a 1-120Hz adaptive refresh rate.
For gaming, both hardware and software have been upgraded to their best levels yet, and every model in the Galaxy S24 series comes with an improved thermal control system, including a vapor chamber 1.9 times larger than before, keeping the screen’s temperature well under control.
On the display side, the Galaxy Display now reaches up to 2,600 nits of peak brightness, with Vision Booster ensuring clear visibility even in the brightest sunlight.
The Galaxy S24 Ultra also uses Corning® Gorilla® Armor glass, which is four times more scratch-resistant and up to 50% more durable.
The Galaxy S24 Series also features thinner bezels, with screen sizes of 6.2″ on the Galaxy S24, 6.7″ on the Galaxy S24+, and 6.8″ on the Galaxy S24 Ultra, giving users an even more immersive viewing experience. The Galaxy S24+ also now matches the Galaxy S24 Ultra with a QHD+ display.
Advanced Security Users Can Fully Trust
The Galaxy S24 Series comes with the trusted, end-to-end Samsung Knox security platform, giving users the best possible protection for their personal data and immediate, real-time alerts if any security breach occurs.
Galaxy S24 users can also fully control their personal data through Advanced Intelligence settings, letting them enjoy the complete AI experience with total peace of mind.
The Galaxy S24 Series’ Knox Matrix feature also works with passkeys for secure connectivity. Using passkeys, users can log in to their frequently used websites and apps quickly and easily without any security concerns. With Enhanced Data Protection, users can back up, sync, or restore via Samsung Cloud and connect to other devices with full end-to-end encryption security. The Galaxy S24 Series also includes Samsung’s other advanced security features, such as Knox Vault, the Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode, and more.