Samsung Electronics Co., Ltd, the world’s No. 1 TV maker for 18 consecutive years, has once again redefined the era with its 2024 lineup of new TVs packed with high-performance AI technology. The latest 2024 Samsung AI TVs — Neo QLED, Neo QLED 8K, and OLED, along with QLED, Crystal UHD, and Lifestyle TVs — were unveiled on May 8, 2024 at the Junction City Promotion Area in Yangon during the grand Unbox & Discover 2024 event.
Image: Samsung
The lively Unbox & Discover 2024 event drew well-known celebrities, Samsung’s business partners, members of the press, specially invited guests, and enthusiastic members of the public.
The event was hosted by celebrity emcee Htet Htet Htun, with popular singer Bunny Phyoe and the band Square Lake Pirates performing crowd favorites. Throughout the event, exciting games, entertainment segments, and lucky draws kept attendees engaged and having fun.
Image: Samsung
“At Samsung, we’re constantly innovating by combining AI technology to deliver home entertainment experiences that go far beyond the traditional viewing experience. This year’s newest TVs are proof of our commitment to innovation — not only delivering distinctive viewing experiences, but products that make our customers’ lives more meaningful. We’re delighted and proud to bring Samsung’s latest innovations and premium TVs to the Myanmar market with such a wide range of choices,” said Daw Chan Myae Phyu, Head of the Consumer Electronics Group at Samsung Myanmar.
Image: Samsung
Neo QLED 8K TV: Elevating Every Viewing Moment
The Neo QLED 8K TV comes with Samsung’s most advanced processor yet, the NQ8 AI Gen3 Processor, making it the highest-performing AI TV in Samsung’s new lineup. The processor packs a Neural Processing Unit (NPU) twice as fast as before, and boosts the number of neural networks eightfold, from 64 to 512, delivering a remarkably sharp viewing experience no matter what you’re watching. 8K AI Upscaling Pro upscales any movie or content to 8K quality, delivering noticeably sharper picture quality than a standard 4K TV. AI Motion Enhancer Pro keeps every motion smooth and fluid, while Real Depth Enhancer Pro delivers naturally lifelike images.
Image: Samsung
On the Neo QLED 8K TV, AI technology isn’t limited to picture quality — it’s also built into the audio and other features. Active Voice Amplifier Pro effectively reduces background noise so dialogue comes through clearly. Object Tracking Sound Pro matches sound precisely to on-screen action for a more immersive viewing experience, while Adaptive Sound Pro fine-tunes the audio for authentic, lifelike sound.
The TV also comes packed with AI features tailored to different user needs, including AI Auto Game Mode for a better gaming experience, AI Customization Mode to adjust the picture to each individual scene, and AI Energy Mode to save power without sacrificing picture quality.
Image: Samsung
2024 Neo QLED 4K and OLED TVs: Built for the Best Entertainment Experience
Samsung has also built its other 2024 TVs with the latest technology and AI features to give users choices suited to their lifestyle and needs.
The 2024 Neo QLED 4K TVs come with the advanced NQ4 AI Gen2 Processor, delivering the best possible 4K viewing quality. Real Depth Enhancer Pro and Quantum Matrix technology render even complex scenes sharply and vividly, and the display is the world’s first PANTONE Validated screen, certified for color accuracy against global color standards, delivering naturally rich color. On the audio side, Dolby Atmos technology delivers immersive, high-quality sound.
Image: Samsung
The 2024 Samsung OLED TVs feature the world’s first Glare-Free OLED display, reducing unwanted reflections so you get a clear picture under any lighting. Like the Neo QLED 4K TVs, they come with the NQ4 AI Gen2 Processor, and Real Depth Enhancer and OLED HDR Pro further enhance picture quality. Motion Xcelerator 144Hz keeps every motion smoother and delivers fast response times, making for the best possible gaming experience.
The remaining 2024 QLED and Crystal UHD TVs come in sleek designs with a wide range of size options.
Image: Samsung
The 2024 Samsung TVs will be available at the prices below. Pre-orders opened on April 22, and customers who pre-order will receive a free Sound Bar worth up to MMK 24 lakh as a special gift, as detailed below.
Neo QLED 8K TV
- 85″ 8K, NQ8 AI Gen3 Processor, Smart (QA85QN900DKXXT) TV — MMK 29,124,000, pre-order gift: HW-Q990C/XT Sound Bar
- 75″ 8K, NQ8 AI Gen3 Processor, Smart (QA75QN900DKXXT) TV — MMK 25,472,000, pre-order gift: HW-Q990C/XT Sound Bar
Neo QLED 4K TV
- 65″ 4K, NQ4 AI Gen2 Processor, Smart (QA65QN87DAKXXT) TV — MMK 8,019,000, pre-order gift: HW-Q600C/XT Sound Bar
- 55″ 4K, NQ4 AI Gen2 Processor, Smart (QA55QN87DAKXXT) TV — MMK 5,925,000, pre-order gift: HW-Q600C/XT Sound Bar
OLED TV
- 65″ 4K, NQ4 AI Gen2 Processor, Smart (QA65S90DAKXXT) TV — MMK 10,325,000, pre-order gift: HW-Q930C/XT Sound Bar
- 55″ 4K, NQ4 AI Gen2 Processor, Smart (QA55S90DAKXXT) TV — MMK 7,606,000, pre-order gift: HW-Q600C/XT Sound Bar
QLED TV
- 85″ 4K, Quantum HDR, Smart (QA85Q65DAKXMR) TV — MMK 8,461,000, pre-order gift: HW-Q930C/XT Sound Bar
- 75″ 4K, Quantum HDR, Smart (QA75Q65DAKXMR) TV — MMK 6,752,000, pre-order gift: HW-Q600C/XT Sound Bar
- 65″ 4K, Quantum HDR, Smart (QA65Q65DAKXMR) TV — MMK 3,703,000, pre-order gift: HW-C450/XT Sound Bar
- 55″ 4K, Quantum HDR, Smart (QA55Q65DAKXMR) TV — MMK 2,841,000, pre-order gift: HW-C450/XT Sound Bar
Crystal UHD TV
- 85″ 4K, Smart, *Built for Myanmar (UA85DU7000KXMR) TV — MMK 6,300,000, pre-order gift: HW-Q600C/XT Sound Bar
- 75″ 4K, Smart, *Built for Myanmar (UA75DU7000KXMR) TV — MMK 4,865,000, pre-order gift: HW-C450/XT Sound Bar
- 65″ 4K, Smart, *Built for Myanmar (UA65DU7000KXMR) TV — MMK 2,882,000, pre-order gift: HW-C450/XT Sound Bar
Image: Samsung
These free Sound Bar gifts are available while stocks last. To pre-order, visit http://smsng.co/pre-2024tv-social.
For full event details, check out:
- Samsung Myanmar Facebook: https://www.facebook.com/SamsungMyanmar
- Samsung Myanmar Website: www.samsung.com/mm