Samsung Electronics recently released a Gaming Insight Study on online gaming in the Southeast Asia & Oceania (SEAO) region, and the survey found that 7 out of every 10 online users in the region enjoy playing online games.
The survey, conducted in partnership with One Esports, polled more than 6,800 online users aged 18 to 49 across seven regional markets (Australia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) during the fourth quarter of 2022.
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According to the survey, 74% of respondents said they play games to relax, and they play for an average of about 7 hours per week. Most gamers (92%) usually play comfortably at home, and 58% were also found to spend an average of about US$30 a month on things like exclusive in-game content, tickets to watch esports tournaments, streamer subscriptions, skins, and merchandise.
Image: Samsung
Based on how much time respondents spent playing and watching gaming content, they were divided into four groups: Hardcore Gamers, Gaming Enthusiasts, Casual Gamers & Spectators, and Casual Gamers. Under this classification, more than half (56%) turned out to be Hardcore Gamers and Gaming Enthusiasts — people who play games regularly every week and regularly watch gaming content.
What kinds of gaming content these Hardcore Gamers and Gaming Enthusiasts tend to watch and play can be seen below.
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Recognizing the steadily growing volume of gaming activity worldwide, Samsung Electronics has continued to make ongoing improvements to gameplay performance and graphics quality across its latest smartphones, including the Galaxy S23 Series, Galaxy Z Fold4, Galaxy Tab S8 Ultra, and Galaxy A Series. The recently launched Galaxy S23 Series in particular has received strong support from mobile gaming enthusiasts for its gaming performance.
ICE ICE, a well-known game streamer in Myanmar, spoke about the gaming performance of the Samsung Galaxy S23 Ultra at the Galaxy S23 Series launch event, saying, “Because the Galaxy S23 Series uses Qualcomm’s exclusive ‘Snapdragon® 8 Gen 2’ built for the Samsung Galaxy Mobile Platform, it delivers the best and smoothest gaming performance. The Vision Booster and cooling system have also improved, so gaming on it is truly epic.”
Image: Samsung
For fans of PC and console gaming, Samsung has also introduced its best-performing monitors, the Odyssey Ark and Odyssey OLED, and for those who enjoy gaming on a large screen with an immersive experience, Samsung has created the Neo QLED QN90 Series monitors. In addition, for those who enjoy watching gaming content, Samsung has also introduced innovative, high-performance products such as the Galaxy Z Flip4, Smart Monitor M8, and The Sero.