foodpanda, the food delivery technology platform, has introduced “Live Like a Panda,” a new brand philosophy that encourages all users of its app to spend more of their own time doing the things they truly love.
image: foodpanda
The #LiveLikeAPanda campaign is shaped around the way pandas live – simply, and true to what makes them happiest. To bring this idea to life, foodpanda team members spent countless hours observing pandas, drawing inspiration from their carefree, low-stress way of living. The goal is to encourage people to make time for the things that bring them joy, and to live their best every day, no matter the circumstances. With the aim of bringing these relaxed, carefree living habits to its users and the wider community, foodpanda held the “Live Like a Panda” launch event on May 27 and 28 at Junction City, Yangon, with a variety of engaging activities.
image: foodpanda
“We want our customers to live their best in whatever circumstances they find themselves in each day, and to make time for the things they love and the people they care about, so they can truly live carefree,” said Norine Yune, foodpanda’s Head of Marketing for Cambodia, Laos, and Myanmar.
“The ‘Live Like a Panda’ brand philosophy is built on the idea of living our lives to the fullest and most meaningful extent. We often find ourselves so caught up in our daily responsibilities that we don’t prioritize the things we truly enjoy. Amid a daily life filled with other priorities, we want to use the #LiveLikeAPanda brand philosophy to encourage people to also make time for the things that genuinely make them happy. It’s important to spend more time with the people we love, more time on the things we’re passionate about, and to take care of ourselves. We hope to support our customers in making time for what matters through the fast, convenient services on the foodpanda platform,” she added.
Image: foodpanda
foodpanda will also continue rolling out technological upgrades to give restaurants, partners, and panda riders on its platform a better platform experience, so they too can support living their best lives. For cooking enthusiasts, foodpanda will also continue its Homechef program, which helps people turn their passion for cooking into a business on the foodpanda platform, along with training programs and talk shows for panda riders.