For anyone working with social media, visuals are a key part of the job. Research shows that even on Facebook, the most widely used platform in Myanmar, posts that include a photo see 2.3 times more engagement than posts without one. That said, it’s just as important to make sure the images you use have good graphics, the right ratio, and good resolution. Image sizes for social media platforms also vary by type and keep changing every year. So here’s a single, up-to-date rundown of social media image sizes for 2024.
Image: Facebook
Basic Facebook Image Sizes
- Profile Picture: 170×170 pixels on desktop.
- Cover Photo: 851×315 pixels on desktop, 640×360 on mobile.
- Landscape Images: 1200×630 pixels.
- Portrait Images: 630×1200 pixels.
- Stories and Reels: 1920×1080 pixels, 16:9 aspect ratio.
Just as Facebook supports many different content types, there are also plenty of image templates available for posts. Panorama or 360 photos uploaded to Facebook can vary in size, but generally follow a standard 2:1 ratio.
Facebook Image Sizes for Ads
- Single Image and Carousel Ads: 1080×1080 pixels (1:1 aspect ratio) or 1200 x 628 pixels (1.91:1 aspect ratio).
- In-Stream Video Ads: 1080×1080 pixels (1:1 aspect ratio).
- Slideshow Ads: 1280×720 pixels, with various aspect ratios supported.
- Marketplace Ad Sizes: 600×600 pixels for photos; 120×120 pixels for video.
Image: Myanmar Tech Press
Basic Instagram Image Sizes
- Profile Picture: 320×320 pixels.
- Square Posts: 1080×1080 pixels.
- Portrait Posts: 1080×1350 pixels.
- Landscape Posts: 1080×566 pixels.
- Stories and Reels: 1080×1920 pixels, 9:16 aspect ratio.
Instagram pays close attention to image dimensions on its platform and tends to favor high-resolution images. This ensures images stay engaging and look good no matter what device they’re viewed on.
Instagram Post Sizes (Feed Photos)
- Square Posts: 1080 x 1080 pixels.
- Landscape Posts: 1080 x 566 pixels.
- Portrait Posts: 1080 x 1350 pixels.
When Instagram first launched, it primarily used square image sizes, but landscape and portrait formats are now widely used as well. It’s important to use the correct dimensions for your images rather than letting them get cropped.
Instagram Ads Image Sizes
- Square Ads: 1080×1080 pixels.
- Landscape Ads: 1200×628 pixels.
- Vertical Ads: 1080×1350 pixels.
Image: Myanmar Tech Press
Basic Image Sizes for X (formerly Twitter)
- Profile Picture: 400×400 pixels.
- Header Photo: 1500×500 pixels.
- Square Photo: 1080×1080 pixels.
- Portrait Photo: 1080×1350 pixels.
X, which places a strong emphasis on engagement and visual content, also uses high-resolution images as its baseline sizes.
X (Twitter) Image Sizes for Ads
- Single and Multi-Image Ads: 600×335 pixels (minimum).
- Website Card Image: 800×418 pixels for 1.91:1 aspect ratio; 800×800 pixels for 1:1 aspect ratio.
- App Card Image: 800×800 pixels for 1:1 aspect ratio; 800×418 pixels for 1.91:1 aspect ratio.
Image: Myanmar Tech Press
Basic LinkedIn Image Sizes
As a professional network, LinkedIn’s image guidelines are as follows:
- Profile Picture: 400×400 pixels.
- Banner Image: 1128×191 pixels.
- Portrait Images: 627×1200 pixels.
- Post Images: 1200×1200 pixels (square) or 1080×1350 pixels (portrait).
- Article Images: 1200×627 pixels.
LinkedIn Image Sizes for Ads
- Company logo size for ads: 100×100 pixels
- Spotlight ads logo size: 100×100 pixels
- Spotlight ads custom background image: 300×250 pixels
- Sponsored content carousel image size: 1080×1080 pixels (1:1 aspect ratio)
Image: Myanmar Tech Press
YouTube Image Sizes
YouTube Banner Image Size: 2024×1152 pixels.
The banner image is the first thing visitors see when they open a YouTube channel. It sits right at the top of the channel, so it’s a great spot for your brand’s visual identity. Make sure your banner image is properly optimized to look good on every device. One other thing worth remembering: the banner image’s safe area across all devices is 1546×423 pixels.
YouTube Video Size: 1920×1080 pixels, also known as 1080p.
Among the many available resolutions, ranging from 240p all the way up to 8K, 1080p remains one of the most commonly used. The higher the resolution, the larger the file size, and the longer uploading and video editing can take.
YouTube Thumbnail Size: 1280×720 pixels.
The YouTube thumbnail is the thing viewers see most often while browsing YouTube. It’s important to design an eye-catching thumbnail that matches your video well. Thumbnails should use a 16:9 ratio and stay under 2MB in size.