Samsung Electronics has held on to its position as the world’s leading TV brand for an unprecedented 18 consecutive years, an achievement never before seen in the industry.
According to Omdia, Samsung captured a 30.1% share of the global TV market in 2023, driven by rising sales of its premium large-screen TVs, including its latest QLED and OLED lineups, which remain hugely popular among consumers. Samsung’s QLED TVs, first sold in 2017, have now sold over 40 million units in total, including 8.31 million units in 2023 alone.
Image: Samsung
“Holding on to our position as the market leader in the global TV industry for 18 consecutive years is further proof of our commitment to continuously creating advanced technology products that people can trust and that fit seamlessly into their everyday lives. Samsung will keep working hard to bring even more groundbreaking technologies and features that push the TV industry forward,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics.
In 2023, Samsung achieved a record 60.5% market share in TVs priced above US$2,500, along with a 33.9% share in TVs 75 inches and above, and a 30.4% share in TVs 90 inches and above. Samsung also set a new record by selling 1.01 million OLED TVs in 2023, and expects sales to grow even further in 2024.
Image: Samsung
Riding on this strong momentum, Samsung has also reintroduced its “Built For Myanmar” range of home appliances for 2024, designed specifically to suit Myanmar’s way of life with energy-efficient, affordable technology tailored to local consumers, following the strong response the lineup has received. Unlike typical home appliances, the “Built For Myanmar” range includes:
- A Real 4K UHD TV that uses AI technology to save up to 15% on energy
- A refrigerator that keeps food fresh while saving up to 50% on energy
- A washing machine that cleans thoroughly while saving up to 60% on energy
- A Digital Inverter air conditioner that keeps rooms cool while saving up to 73% on energy
By helping to lower electricity bills and overall costs, the “Built For Myanmar” appliances also bring the latest technology to help create a smarter lifestyle.
Image: Samsung
Customers who purchase “Built For Myanmar” products between March 15 and April 21, 2024, will receive a cashback gift of up to 500,000 kyats, letting them save on their electricity bills while also benefiting from cashback rewards depending on the products they buy — doubling their savings.
To save on energy and reduce overall costs, customers can purchase Built For Myanmar home appliances, along with the cashback offer, at Samsung showrooms and major authorized retailers. For more details on the promotion, visit:
- Samsung Myanmar’s official Facebook page: https://www.facebook.com/SamsungMyanmar
- Samsung Myanmar’s website: www.samsung.com/mm