ATOM and KBZMS Launch Innovative Digital Insurance Service in Myanmar
ATOM, Myanmar’s leading 4.5G VoLTE telecom provider, and KBZMS General Insurance Company Limited proudly introduce seamless digital insurance services via the ATOM Store App, following the strategic MOU signing. The collaboration seamlessly merges ATOM’s innovative network capabilities with KBZMS’s underwriting insurance excellence aiming to empower people across the country with easier access to insurance protection services. Marking a significant step forward in Myanmar’s digital transformation journey, ATOM and KBZMS demonstrate how innovation can bring practical solutions that advance the quality of life and strengthen digital inclusion nationwide.
Image: ATOM
This launch introduces two initial insurance products, KBZMS Travel Protect and KBZMS Personal Accident Insurance, now available to users through the ATOM Store App. The Co-branded digital insurance products are now under development and will be introduced soon as part of the next phase of the collaboration between ATOM and KBZMS. This critical integration empowers ATOM customers with the ability to conveniently and efficiently purchase, manage, and process claims for their policies entirely through their devices, ensuring accessible coverage anytime, anywhere.
Image: ATOM
“As ATOM always strives for national digital advancement and transformation, our partnership with KBZMS is a fundamental step in fulfilling that vision to move beyond connectivity to true empowerment. We are leveraging the accessibility of ATOM Store App to break traditional financial barriers to financial security, placing essential insurance products directly in the hands of our communities and even better privileges for ATOM Store App users. This joint initiative underscores our commitment to innovation, inclusion and futureproofing the wellbeing of our customers through simple, secure, and immediate access to the services that they need to thrive,” said Mr. Ahmad Abdallah, Chief Executive Officer of ATOM.
Besides, ATOM customers who purchase these products through ATOM Store App will have a chance for the exclusive Lucky Draw program, which will run until January 2026. Selected winners will be receiving Personal Accident Insurance policy with a Sum Insured of MMK 5,000,000 for a 6-months duration and a merchandise gift set from KBZMS.
Image: ATOM
U Lu Mon Aung, Chief Executive Officer of KBZMS General Insurance, speaking at the ceremony, added: “This launch represents a powerful collaboration between Myanmar’s leading telecommunications and insurance providers to drive national digital resilience and accelerate financial inclusion. By anchoring KBZMS’s trusted expertise in the insurance sector onto ATOM’s robust digital backbone with nationwide coverage, we forge a path to essential protection for our customers. We are proud to implement this together with ATOM and shape the long-term roadmap to co-create digital products that make a difference to the communities we serve.”
Through one single digital platform ATOM Store App, the partnership ensures that the essential protection is accessible at everyone’s fingertips. The joint effort not only enhances convenience but also promotes financial awareness and resilience in everyday life.
Image: ATOM
With network coverage spanning over 300 townships nationwide, ATOM is bringing insurance protection closer to every customer through the launch of these new digital insurance products on the ATOM Store App. This initiative not only expands digital inclusion but also ensures that people across Myanmar can access essential financial protection with ease and convenience. The collaboration between ATOM and KBZMS further reinforces ATOM’s mission to provide Beyond Better Digital Future for Myanmar experiences that connect people, improve livelihoods, and strengthen communities.
