The first Myanmar – American Trade Show

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Myanmar usually co-operates with foreign countries in organizing expos.
But this is the first time co-operation with America, the world’s super economic power country.
The country which co-operates most with Myanmar in trade shows is Japan, holding exhibitions in Yangon, and Mandalay and Naypyitaw again and again.

The first American-Myanmar Trading Show was held at the Tattmataw Exhibition Hall in Yangon from 2 to 4 June.
The trade show was mainly sponsored by the Capital Automative Co., Ltd (Ford Motorcars) and Gandamar Office Solutions and All Nippons Airways(ANA) also added up as Grand Sponsors. The trade show was arranged by Myanmar Promotional Services Co., Ltd and over 100 booths of international and domestic companies such as-
– Capital Automotive Ltd
– All Nippons Airways
– Gandamar Office Solutions
– Nano Skin
– Shwe Taw Win
– USA store
– Caterpillar
– Spraying Systems
– Green Dynamite
– VIP Myanmar
– Pan Thu Co.,Ltd
– San Lwin Trading
– Myanmar Hendrix
– Lin Mahar Myanmar
– VIMAL Co.,Ltd
– Aung Thein Than Co.,Ltd
– Amigos International Co.,Ltd
– Myanmar Arts And Crafts Association
– Ministry Of Commerce (Myantrade)

High quality products were sold at discount prices and there were special programs for the visitors. In the trade show, various products imported from America and made in Myanmar products were displayed, including even Myanmar traditional handicrafts like silk, lacquer wares and ceramics.

American products include cosmetics and household products, but the main item they displayed was Ford cars.
As we all know, Ford branded cars are famous and also expensive.
We are not sure if there were any cars sold out during the trade show.
The visitors seemed to be interested in the way the products were displayed and the staff’s explanations about the products.
There were sales of cheap and medium-priced products, but our star, Ford cars was not seen as selling out. But overall, the trade show was crowded with the visitors.

Although the products and decoration were magnificent, it seems like they were weak at advertising.
Trade shows like this used to be more crowded than this.
Nowadays, advertising is the most important thing to promote products and anything.
So even product launching events needs to invite and advertise people prior to the event.
But next time, we will be informing you about the trade show like this.