ATOM, the operator of what it says is Myanmar’s best 4.5G network, held a grand awarding ceremony for the top prizes of its “Toh Toh Sidecar” 3D game Mega Draw campaign at ATOM’s head office in Sule.
The Toh Toh Sidecar 3D game, playable through the ATOM Store app, ran for four months and drew participation from 2.13 million ATOM users, making it one of the most popular games offered by any telecom operator in Myanmar.
Image: ATOM
Racking up more than 107 million plays between September 8, 2022 and January 5, 2023, the Toh Toh Sidecar game drew huge interest from ATOM users thanks to the chance to win prizes worth a combined total of 6 billion kyats. The game has three levels, where players steer a sidecar (toh toh) around obstacles while collecting coins.
Toh Toh Sidecar players received instant prizes such as bonus data, voice calls, and SMS, as well as a chance to win prizes drawn twice a month and a shot at entering the Mega Draw campaign. ATOM held a drawing to select the Mega Draw campaign’s grand prize winners — one winner of a brand-new BAIC Senova D50 car, one winner of 20 million kyats, and five winners of 10 million kyats each — and presented each winner with their prize.
“We created the Toh Toh Sidecar game using exciting 3D technology so people of all ages could connect and play together, and to help drive usage of the ATOM Store app. That’s why we’re so pleased to see the number of players keep growing. In line with ATOM’s commitment to deliver Beyond Better value and the best possible mobile experience, we plan to keep introducing innovative features and gaming experiences like this to our users going forward,” said Ahmad Abdallah, Chief Operating Officer of ATOM.
Image: ATOM
Beyond the Mega Draw grand prizes, ATOM also drew players by lottery to award seasonal prizes every two weeks. These seasonal prizes totaled 800 items, including 40 iPhone 13 Pro units, 80 Samsung Galaxy S22 units, 80 iPad Air 5 units, 240 Samsung Galaxy A23 units, and 360 Oppo A16 units.
ATOM users could play Toh Toh Sidecar on the ATOM Store app over ATOM’s network without any extra data charges, and could collect Mega Draw entry tickets simply by playing during the campaign period. Once the campaign ended, ATOM used an electronic lottery system to select the top 50 names on the Mega Draw winner shortlist. ATOM users who collected more entry tickets had a better chance of making it onto that shortlist of 50. One of those 50 was then drawn by lottery to win the grand prize.
Image: ATOM
ATOM continues to lead the market with innovative games and services. In August 2022, ATOM introduced Shwe Lae Taw, the first game playable on the ATOM Store app. ATOM later launched Let’s Play Arena (https://arena.atom.com.mm/my), Myanmar’s first gaming platform, featuring more than 100 casual games, competitions, and a marketplace for gaming gear. Let’s Play Arena meets users’ digital gaming needs, with thousands of players using its gaming services every day.